Sunday, December 22, 2019

Example Audit On Boeing - 5076 Words

Running head: STRATEGIC AUDIT 1 The Boeing Company Strategic Audit MGMT 436 Michael Johnson Embry-Riddle Aeronautical University Worldwide STRATEGIC AUDIT 2 Table of Contents Executive Summary 3 Current Situation 4 Corporate Governance 6 External Environment: Opportunities and Threats 11 Internal Environment: Strengths and Weaknesses 12 Analysis of Strategic Factors (SWOT) 16 Strategic Alternatives and Recommended Strategy (TOWS) 18 Implementation of Recommended Strategy 19 Conclusion 20 References 22 STRATEGIC AUDIT 3 The Boeing Company Strategic Audit Executive Summary: This report was developed to analyze the global position of The Boeing Company and how their its current business strategy competes with its†¦show more content†¦Fortunately, Boeing excels in all of these areas as it is a major importer and exporter of raw materials and per assembled parts from their vast group of certified parts suppliers. Boeing is also a major part of the United States Export Control Board as it is a major product exporter with their aircraft and their parts. Boeing’s operations are very structured to provide efficiency and custom tailored to deliver what the needs of the customer are. The service it provides is exceptional in parts and engineering and even overhaul services. Its marketing is an area that is not seen by many; as Boeing is very good at targeting their current audience and they market specifically to those people worldwide (Boeing Edge, 2013). Boeing’s major disadvantage is a limited market as their target customers are usually companies not individuals. Its advantages are that it has a wide variety of services and products to meet its customers’ needs worldwide. Boeing is diversified as it consults operations all over the globe with employees working in the field supporting its customers. Its business strategies that it has been using are working very well for them and it has generated a solid trend of positive financial growth and has aided in the expansion of the company. Boeing’s mission statement is: People working together as a global enterprise for aerospace leadership (Boeing About Us, 2013). Its missionShow MoreRelatedBoeing Case Essay1109 Words   |  5 PagesBoeing 767 Case Study Questions 1. How would you describe Boeing’s approach to project management? What are its strengths and weaknesses? Boeing adopts a very thorough, well planned out process to manage the project. The stages are defined clearly and tasks involved in each stage are carried out sequentially. The first stage of their approach is the project definition phase during which Boeing identified holes in the market not met by existing planes, assessed future airline needs, considered alternativeRead MoreThe Idea Of Eliminating Waste, Also Known As Muda, From1420 Words   |  6 Pagescreativity. Lean may seem somewhat new, considering it was only formally identified in the 1990’s, however, there are now many businesses that put emphasis on the importance of lean. Some companies, such as Boeing, even have organizations focused on the implementation of lean. During the Boeing tour, it was evident that the company has put a lot of effort into incorporating lean systems into many of its internal functions at the Everett plant. In manufacturing, the fuselage automated upright buildRead MoreDynamic Aircraft Case Study : Key Factors1374 Words   |  6 Pagesbusiness procedures and a booming supply chain. Boeing, a manufacturer of large aircrafts, has implemented a multiple step supplier selection and evaluation that allows them to always be aware of their suppliers actions. Boeing regularly audits their suppliers to make sure they are meeting the standards to produce safe and reliable airplanes, assessing their performance, work complexity, and number of failures / quality issues (Boeing 2). An example can be Boeing’s process of inspecting supplier productsRead MoreMarketing Audit Sample3854 Words   |  16 PagesMarketing Audit Sample Marketing Audit: BAE Systems Regional Aircraft Division Overview of BAE Systems Regional Aircraft and Market â€Å"BAE SYSTEMS has a proud heritage that dates back to the early days of manned flight and wireless communications.† (BAE Systems, 2011) BAE Systems Regional Aircraft was a major manufacturer of aircraft such as the Avro family of regional jets including the 146 and the Jetstream 31 and 41 as well as turbo prop aircraft. These aircraft achieved much success especiallyRead MoreBig Dat Large Amount Of Data1222 Words   |  5 Pagesless profit margins, environmental concerns etc.., Airline Industry is largest data generating industry in Information technology. It generates large sets of data which includes weather predictions, customer traffic, and customer behavior. A Boeing 737 generates 240 terabytes of data during a single across US ( Revolution Analytics- 2015).To have insights about its factors it has to analyze its large amount of data from scratch. The technology must analyse and process its unstructural dataRead MoreProject Audit : The Audit1717 Words   |  7 PagesAs noted by Meredith and Mantel (2012) â€Å"The audit life cycle includes audit initiation, project baseline deï ¬ nition, establishing a database, preliminary project analysis, report preparation, and termination† (p. 539). We are going to define what happens in each stage of the audit life cycle: 1. Project audit initiation: This step defines the purpose and the scope of the audit, determines the proper audit methodology to use. 2. Project baseline definition: This step will determine which areas of theRead MoreTime To Rebuild; The Department of Defense Must be Restructured681 Words   |  3 Pagesof dollars. In regards to contracts, all deals should be strictly held to the original price and time frame; While that might seem like an obvious step, it is in fact a great leap forward for the DoD, where most programs go over budget. A Poignant example of this is the F-35 fighter jet, which has cost taxpayers 100 billion more than expected, and is 7 years behind on production. Further more, if regulations on which types of companies could be awarded contracts were relaxed, the Government couldRead MoreAn Investigation Of An Agency Relationship1019 Words   |  5 Pagescompany but do not have the skills, desire, or time to manage the business themselves so they appoint the management as the agent, the agency problem occurs when managers are more interested in their own agenda over the wellbeing of the company. Examples might include: †¢ Managers tend to worry about their benefits. Bonus packages, daily working environment, benefit packages, and position within the company. These concerns many not be in maximize their own benefits, such as bonus packages, workingRead MoreInternal Audit of Ryanair1463 Words   |  6 Pagesexamine the key potential drivers within the present internal environment. Several models would be applied to support the answer and they are Stakeholder Power/Interest Matrix, Cultural Web, Resource audit, Value Chain, and threshold and core competences. With using Ryanair as an industrial example, this essay would talk about how important strengths and weaknesses are to be used in designing strategy. Ryanair was founded in 1985 by Tony Ryan who already died in 2007. It was originally a fullRead MoreCase Study: Internal analysis of Ryanair1196 Words   |  5 PagesCase Study in: Johnson, G. et al., 2005. Exploring Corporate Strategy. 7th ed. Essex: Pearson Education Ltd. 1. Internal audit of tangible, financial and intangible resources Tangible Resources 1. Human Resources * Ryanair currently employs 2000 people (2003) from 25 nations. * The pay is performance related and among the highest in the airline industry (Annual Report 2004, p. 5). Travel concessions and participation in the share option program is granted to all employees. In 2003 over 30% (639

Saturday, December 14, 2019

Kung Fu Panda Convergence and Interactivity Free Essays

Convergence means coming together, merging or meeting. Advancement in technology has allowed bringing together different media to a single platform thus providing more functionality and services to the consumers (Convergence, 2004). Interactivity is the â€Å"degree to which users can make choices within an environment† (Web3D Part5: Glossary, 2006). We will write a custom essay sample on Kung Fu Panda: Convergence and Interactivity or any similar topic only for you Order Now   Interactivity has always existed to a degree in one form or another however with the Internet and advancement in media users have more choice and flexibility and they can also modify content to suit their own requirements. This paper presents a critical analysis of a website and assesses how convergence has allowed using old media in new ways and affected user interactivity. Traditionally movies have been advertised through billboards, pamphlets, posters, advertisements on radio, television and in newspapers and also short trailers at cinemas prior to the start of another movie. These advertising methods have been costly, as other than the production cost they also involve high broadcasting costs. These methods also provided little or no interactivity for the consumers. Popularity of the internet, and remarkably lesser production and broadcasting costs have resulted in internet advertising becoming necessary for economic survival in the competitive world of movie distribution. TNS Media Intelligence (Foote, 2007) forecasts increase in US advertisements, with Internet advertising continuing with double digit growth. Kungfupanda.com is an example of a website which has converged, brought together, images, text, audio and video from the traditional mediums of movie advertisement to a single platform, the Internet, providing consumers with enhanced levels of functionality, services and interactivity. On visiting the KungfuPanda website the user is presented with an introductory screen which states the release date of the movie in US and also has a link to the worldwide movie release dates. If the user is interested in viewing the webpage in another language, there is a choice of 8 different languages. The user can simply select the country’s flag and a new KungfuPanda window opens in that language. With traditional medium the movie distribution company would be required to produce advertising material separately for each of the 8 languages which would be costly. With the Internet it is relatively easy to translate a webpage in different languages. If the user is only interested in viewing the trailer for the movie they can click on the link, however, for a user who is interested in finding more about the movie he/she can click on the ‘Enter the Site’ link. In this way KungfuPanda website has provided interactivity and given its customers flexibility and control of how they view the website and how long, or in much detail they view the website. On clicking the ‘Enter the Site’ link the viewer is presented with an array of humorous and colourful animation. The site has very strong visual and auditory impact. The user can scroll back and forth along the linear window through the animated scenery and can choose a character or a building. Upon clicking on an object the user is sent to an additional page dedicated to the chosen character. It gives an account of the various strengths and weaknesses and hopes and aspirations of the character. It also gives the viewer the option to download emoticons, wallpapers, screensavers etc. This functionality of each character breaking apart into a separate page gives the advertiser far more scope to sell the character and to brand it.  Ã‚   To promote the movie and make it more appealing for the children the site also provides activity sheets and colouring pages. The site is not fully complete as on number of links it states ‘coming soon’. The site also assumes that the users have high speed internet connection. A website with such strong visuals and animation would take very long to load with a slow dialup connection which could prove to be very frustrating for the users. The users should have been given a choice to select the kind of internet connection they have and the site then presented accordingly. There are a number of negative social implications that can be associated with this website. The premise of the KungfuPanda website is purely economic gains; it is wrapped up in a colourful product aimed at children.   By having a good understanding of the child psychology, the advertisers have used â€Å"pester power†, â€Å"brand recognition† strategies to target the children. This endeavour of using child psychology for a successful marketing campaign has been deemed unethical by some (How Marketers Target Kids, n.d.). It should be noted that martial arts can be considered a violent sport. KungfuPanda site however depicts martial arts in a comedic light and encourages teachers, parents and martial arts instructors to bring children in groups. The site has an external link for group sales. By giving users free downloads they may be tricked into thinking that these are sincere gifts from the movie distributors/advertisers, but in fact they are being used by the advertiser to broaden their campaign. Being an award winning site, KungfuPanda has succeeded in further spreading its advertising tentacles by being listed on the creative website awards (CWA) and favorite website awards page (FWA). The technical and visual prowess of the site  helps more people to learn about the product it sells, in turn creating a reciprocal  type of advertising to the site that hosts the awards. Kungfupanda.com is a good example of how movie advertisement has converged from the traditional mediums and has had economic effects on distribution costs. All the previous methods of film advertising have converged into a slick portal with the added layer of interactivity and user choice. However, with convergence, increased flexibility and interactivity there are also many social implications that must be given careful consideration. References Convergence, (2004), [Internet], NetTel@Africa. Available from: http://cbdd.wsu.edu/kewlcontent/cdoutput/TR501/page29.htm [Accessed 15th March 2008]. Foote, A. (2007), News, [Internet], TNS Media Intelligence. Available from: http://www.tns-mi.com/news/01082007.htm [Accessed 15th March 2008]. How Marketers Target Kids, (n.d.), [Internet], Media Awareness Network, Available from: http://www.media-awareness.ca/english/parents/marketing/marketers_target_kids.cfm  Ã‚   [Accessed 15th March 2008]. Web3D, Part 5: Glossary, (2006), [Internet], Reality Prime, Available from: http://www.realityprime.com/articles/web-3d-part-5/   [Accessed 15th March 2008]. How to cite Kung Fu Panda: Convergence and Interactivity, Essay examples

Friday, December 6, 2019

Project Planning Helps in Minimizing Risks Case Study

Question: How project planning helps minimize risks, and give examples? Answer: Project planning is very important as simple risks within the business can affect the organization and can put the company out of the business. There are four important processes of project planning that help to minimize the risks. They are: Identification of the risks Quantification of the risks Development of risk response Controlling of risk response The risk management planning process is very important as it helps in identifying the risks within the business (Heagney, 2012). Then the planning process will help in formulating strategies to minimize the desired risks involved. The next will be the development of the risk response or the execution process for the formulated strategies in order to minimize the risks. In the risk identification process, the source of the risk is identified and then the risk breakdown structure will help to organize the risks that are identified (Kerzner, 2013). The example for the project risk management is shown below: Risks Mitigating the risks Probability Impact Insufficient local demand to run the project Group need to create demand in following areas: Running various types useful events for projects Running media campaigning Targeting specific group of people for business process Low Severe Key members leaving the project Making sure that there are incentive schemes in order to retain employees Low Moderate Irregularity or failing of employees to install equipment within the project Proper means of training top the employees by experts Medium Negligible Example Laptop up-gradation The IT section of major International Corporation was engaged in upgrading the workstations of all the employees to new platforms. The project manager eventually decided to issue various new laptops having the new platform, as the old laptops were end towards their lease. The primary motive of the project manager was to reduce the overall cost prices. Unfortunately the schedule got critical and the new software was not compatible with some of the software which was used by the sale divisional unit. This resulted in enormous loss in the production section for the overall organization. This happened due to improper project planning, therefore project planning is important to minimize the desired risks within the business processes. References Heagney, J. (2012).Fundamentals of project management. New York: American Management Association. Kerzner, H. (2013).Project management. Hoboken, New Jersey: John Wiley Sons, Inc.